Brand & styleguide

Charter, not costume.

Allodix takes its visual register from the medieval charter: the document that made land allodial, owned outright, free of any overlord. The gravity of that document, rendered with modern editorial restraint. One medieval cue per view; never a renaissance fair.

I

The mark

The wordmark

The primary logo is the Allodix wordmark, set in a modern flared serif and shipped as outlined vectors (master files in public/brand/). The capital A doubles as the standalone app mark for favicons, avatars, and any square placement where the full wordmark will not fit.

APP MARK / INK
APP MARK / REVERSED
SCALES TO FAVICON SIZE

Single colour only: Sovereign Ink on light grounds, Paper on dark. Clear space of at least the cap height on all sides. Don’t stretch, recolour, add effects, or re-set the name in another face. Below ~24 px of height, prefer the app mark over the wordmark.

II

Colour

Ink on parchment, amber as rubric

Anchor layouts in Ink and Paper or Parchment. Signal Amber plays the role red ink played in manuscripts, rubrication: it marks initials, actions, and emphasis, and it is the only loud thing on a page. Free Green appears at most once per view, signalling the open-source, “owned and alive” idea.

#101418

Sovereign Ink

Text, dark grounds, the logo

#3A4652

Slate

Secondary text on light

#F2A03D

Signal Amber

The accent: rubrication, key actions

#C87B24

Burnished

Amber hover state, amber text on light

#2FA36B

Free Green

Sparingly: the open-source signal

#1F7A4D

Green Deep

Green as text on light

#F6F1E7

Parchment

Warm document ground

#E9E1CF

Vellum

Parchment borders and edges

#EEF1F3

Mist

Cool neutral ground

#FFFFFF

Paper

Base ground

III

Type

Three voices, self-hosted

CORMORANT · HEADLINES & DISPLAY

AI you own. Outright.

Owned outright, free of any overlord.

INTER · BODY & UI

We help organizations put AI to work: built on open source, running on your infrastructure. Plain words for business leaders; jargon is where bad decisions hide.

SPACE MONO · EYEBROWS & NUMERALS

Sovereign AI consulting

Art. VII

The engineered-credibility cue that quietly links Allodix to its Agiledrop lineage. Uppercase, tracked wide, never for body text.

All three faces ship with the site via Fontsource. A brand about self-hosting does not load its type from someone else’s CDN.

IV

Apparatus

The charter toolkit

CHARTER FRAME

A fine double border for framed panels, the ruled margin of a manuscript. Use for cards that carry commitments: offers, terms, the contact form.

RULE WITH DIAMOND

◆

The scribe’s section divider. One per page, near the end.

ILLUMINATED DROP CAP

Long-form charter text opens with an illuminated initial in Burnished amber: one per document, on the first paragraph only, exactly as a rubricator would have placed it.

OWNED OUTRIGHT · NO OVERLORDS · SINCE DAY ONE ·

THE SEAL

THE ARCH · STRUCTURAL METAPHOR

DATA MODELS SERVERS PEOPLE OPEN SOURCE SELF-HOSTED

The stack you own, drawn as a stone arch: data, models, servers, people, locked by the ownership keystone. The one illustration the brand needs.

V

Actions

Buttons

Book a discovery call Read the Charter A quiet link →
Book a discovery call Read the Charter

Square corners everywhere; stones are not rounded. Amber is reserved for the one action that matters on a page.

VI

Voice

Direct, contrarian, no-BS

SAY

  • “Runs on your servers.”
  • “We ship tools, not decks.”
  • “If we find nothing worth building, we’ll tell you.”

DON’T SAY

  • “Leveraging cutting-edge GenAI synergies.”
  • “On-prem K8s deployment with RAG pipelines.”
  • “Your AI transformation journey starts here.”